{"id":22294,"date":"2025-12-31T15:35:00","date_gmt":"2025-12-31T15:35:00","guid":{"rendered":"https:\/\/pickbydoc.com\/itv-joe-wicks-body-coach-app-investment-health-fitness\/"},"modified":"2025-12-31T15:35:00","modified_gmt":"2025-12-31T15:35:00","slug":"itv-joe-wicks-body-coach-app-investment-health-fitness","status":"publish","type":"post","link":"https:\/\/pickbydoc.com\/?p=22294","title":{"rendered":"ITV agrees to invest \u00a33m in fitness app created by Joe Wicks"},"content":{"rendered":"\n<p>The Body Coach app, launched in pandemic, will advertise on ITV\u2019s channels and video platform ITVX under deal<\/p>\n<\/p>\n<p>The broadcaster ITV has agreed to invest up to \u00a33m into the health and fitness app The Body Coach, created by Joe Wicks, who shot to fame by <a target=\"_blank\" href=\"https:\/\/www.theguardian.com\/lifeandstyle\/2021\/sep\/12\/joe-wicks-children-fitness-hey-duggee-the-burpee-bears\" rel=\"noopener\">getting people exercising<\/a> in their living rooms during the Covid pandemic.<\/p>\n<p>It is the latest deal made through the group\u2019s media for equity investment fund ITV AdVentures Invest. As part of the agreement, The Body Coach will advertise on ITV\u2019s channels and its video platform ITVX.<\/p>\n<p> <a target=\"_blank\" href=\"https:\/\/www.theguardian.com\/media\/2025\/dec\/31\/itv-joe-wicks-body-coach-app-investment-health-fitness\" rel=\"noopener\">Continue reading&#8230;<\/a><\/p>\n<hr>\n<p>\n<strong>Source:<\/strong><br \/>\n<a href=\"https:\/\/www.theguardian.com\/media\/2025\/dec\/31\/itv-joe-wicks-body-coach-app-investment-health-fitness\" target=\"_blank\" rel=\"noopener noreferrer\"><br \/>\nRead full article at www.theguardian.com<br \/>\n<\/a>\n<\/p>\n<p style=\"font-size:14px; color:#555;\">\n<strong>Medical Disclaimer:<\/strong><br \/>\nThis content is for informational and educational purposes only.<br \/>\nIt does not replace professional medical advice.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Body Coach app, launched in pandemic, will advertise on ITV\u2019s channels and video platform ITVX under deal The broadcaster ITV has agreed to invest up to \u00a33m into the health and fitness app The Body Coach, created by Joe Wicks, who shot to fame by getting people exercising in their living rooms during the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22295,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1747],"tags":[10970,10972,10973,2852,10971,10969,10974,10975],"class_list":["post-22294","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fitness-lifestyle","tag-agrees","tag-app","tag-created","tag-fitness","tag-invest","tag-itv","tag-joe","tag-wicks"],"jetpack_publicize_connections":[],"_links":{"self":[{"href":"https:\/\/pickbydoc.com\/index.php?rest_route=\/wp\/v2\/posts\/22294","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pickbydoc.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pickbydoc.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pickbydoc.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pickbydoc.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=22294"}],"version-history":[{"count":0,"href":"https:\/\/pickbydoc.com\/index.php?rest_route=\/wp\/v2\/posts\/22294\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pickbydoc.com\/index.php?rest_route=\/wp\/v2\/media\/22295"}],"wp:attachment":[{"href":"https:\/\/pickbydoc.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=22294"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pickbydoc.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=22294"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pickbydoc.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=22294"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}